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Research and Development

Dr. R.Padmini, Assistant Professor, Department of Tamil

published a paper titled “Kattadakalai Marabil Mutram, Munril, Maadam, Thaaniyakidangu”, in a Peer Reviewed Journal Pranav, (ISSN: 2582-9513/ June 2023).

Dr. K. Geetha, Assistant Professor, Department of Tamil

published a paper titled “Koyilkalin Amaipumurai”, in a Peer Reviewed Journal Pranav, (ISSN: 2582-9513/ June 2023).

Dr.R.Vijayalakshmi, Assistant Professor, Department of Tamil

published a paper titled “Pallavar Kaala Kattida Kalai”, in a Peer Reviewed Journal Pranav, (ISSN: 2582-9513/ June 2023)

Dr.R.Vijayalakshmi, Assistant Professor, Department of Tamil

published a paper titled “Bharathiyin Thanithuvam”, in UGC Care Journal Puthiya Avaiyam Research Journal (ISSN: 2456-821X / JUNE 2023).

Dr. M. Arunambiga, Assistant Professor, Department of Tamil

published a paper titled “Sanga Ilakkiyathil Neer Melaanmai”, in a Peer Reviewed Journal Pranav, (ISSN: 2582-9513/ June 2023)

Dr.S.Bhuvaneswari, Assistant Professor, Department of Tamil

published a paper titled “Koyir katidak kalaiyin amaipumurai”, in a Peer Reviewed Journal Pranav, (ISSN: 2582-9513/ June 2023)

Dr.S.Bhuvaneswari, Assistant Professor, Department of Tamil

published a paper titled “Chithar Ilakiyathil Ariviyal Sinthanaigal”, in UGC Care Journal Puthiya Avaiyam Research Journal (ISSN: 2456-821X / JUNE 2023).

Ms. A.Muthu Sivagami, Assistant Professor, Department of Tamil

published a paper titled “Kattata kalai thurai”, in a Peer Reviewed Journal Pranav, (ISSN: 2582- 9513/ June 2023)

Ms. A.Muthu Sivagami, Assistant Professor, Department of Tamil

published a paper titled “Tholliyal Sandrugalil Thai Theiva Valipadu”, in a conference conducted by R B.Gothi Jain college for women (ISBN 978-81-967420-7-2 (03.02.2024).

Dr. P. Anitha, Assistant Professor, Department of Tamil

published a paper titled “Tamil Ilakkanathil Vinapeyar”, in UGC Care Journal Puthiya Avaiyam Research Journal (ISSN: 2456-821X / JUNE 2023).

Dr. R.Tamil Selvi, Assistant Professor, Department of Tamil

published a paper titled “Kongu Nattu Varalatrai Meetautha Arignargal”, in Journal - Today Graphics (ISSN:23491914 - 27.02.2023)

Dr. R.Tamil Selvi, Assistant Professor, Department of Tamil

published a paper titled “Kongu Nattil Neer Melanmai Kattamaippu”, in a Peer Reviewed Journal Pranav, (ISSN: 2582-9513/ June 2023)

Dr. R.Tamil Selvi, Assistant Professor, Department of Tamil

published a paper titled “Sangakala Avaiyar Agapadalgalil Vazhiviyal Kurugal”, in UGC Care Journal Puthiya Avaiyam Research Journal (ISSN: 2456-821X / JUNE 2023)

Dr. T.V.S Padmaja, Principal & Head, Department of English

Valliammal College for Women, published a paper titled “Female Bildungsroman in the Work of Harlem Writers” in IMPACT: IJRHAL (ISSN:2347-4564, March 31, 2024)

Dr. T.V.S Padmaja, Principal & Head, Department of English

Valliammal College for women, published a paper titled “The Unsaid Story of Invisible Growing” in IMPACT: IJRHAL (ISSN (P): 2347–4564; ISSN (E): 2321–8878 Vol. 12, Issue 3, Mar 2024, 13–18)

Dr. T.V.S Padmaja, Principal & Head, Department of English

published a paper titled “Female Bildungsroman in the Work of Harlem Writers” in IMPACT: IJRHAL (ISSN:2347-4564, March 31, 2024)

Dr. T.V.S Padmaja, Principal & Head, Department of English

presented a paper on the topic Abstruse in One’s Own Land and Seeking Acceptance in Journal Samdarshi UGC CARE Group I with pages :1437-1439. September 2024.

Dr. T.V.S Padmaja, Principal & Head, Department of English

Valliammal College for women, authored a book titled “Sociological and Philosophical Foundations of Education”, AGPH Books, September 2023.

Dr. T.V.S Padmaja, Principal & Head, Department of English

Valliammal College for women, authored a book titled “Fundamentals of Literary Devices in English Literature”, AGPH Books, September 2023.

Dr. T.V.S Padmaja, Principal & Head, Department of English

Valliammal College for women, authored a book titled “Basics of Physical Education, Health and Sports”, AGPH Books, September 2023.

Dr. T.V.S Padmaja, Principal & Head, Department of English

Valliammal College for women, authored a book titled “Sociology and It's Theories”, AGPH Books, September 2023.

Dr. T.V.S Padmaja, Principal & Head, Department of English

Valliammal College for women, authored a book titled “Basics of Literary Devices in English Literature”, AGPH Books, March 2023.

Dr. Uma Rajmohan, Assistant Professor, Department of English

published a paper titled “Artistic Aims with the Methods of Disagreement” in IMPACT: IJRHAL (ISSN:2347-4564, March 31, 2024)

Dr. Uma Rajmohan, Assistant Professor, Department of English

Valliammal College for women, published a paper titled “The Unsaid Story of Invisible Growing” in IMPACT: IJRHAL (ISSN (P): 2347–4564; ISSN (E): 2321–8878 Vol. 12, Issue 3, Mar 2024, 13–18)

Dr. Uma Rajmohan, Assistant Professor, Department of English

published a paper titled “Female Bildungsroman in the Work of Harlem Writers” in IMPACT: IJRHAL (ISSN:2347-4564, March 31, 2024)

Dr. Uma Rajmohan, Assistant Professor, Department of English

presented a paper on the topic Abstruse in One’s Own Land and Seeking Acceptance in Journal Samdarshi UGC CARE Group I with pages :1437-1439 September 2024.

Dr. Uma Rajmohan, Assistant Professor, Department of English

co-authored a book titled “Basics of Literary Devices in English Literature”, AGPH Books, March 2023.

Dr. Uma Rajmohan, Assistant Professor, Department of English

co-authored a book titled “Sociological and Philosophical Foundations of Education”, AGPH Books, September 2023.

Dr. Uma Rajmohan, Assistant Professor, Department of English

co-authored a book titled “Fundamentals of Literary Devices in English Literature”, AGPH Books, September 2023.

Dr. Uma Rajmohan, Assistant Professor, Department of English

co-authored a book titled “Sociology and It's Theories”, AGPH Books, September 2023.

Ms. Kalpana K, Assistant Professor, Department of Mathematics

published a paper titled “Fuzzy Random Hidden Markov Decision Tree Classification Model for Analyzing Hourly Integrated Day-Ahead Locational Marginal Price Secret Trend in Energy Forecasting.” in AIP Conference Proceedings.

Ms. Kalpana K, Assistant Professor, Department of Mathematics

published a paper titled “An Optimized fuzzy time series Analysis for Predicting Electricity Consumption using ARIMA Model.” in AIP Conference Proceedings.

Ms. Kalpana K, Assistant Professor, Department of Mathematics

published a paper titled “3) Integrated Tuning of Hidden Markov Parametric Optimization Model with Genetic Algorithm for Electricity Market Forecasting.” in Springer.

Ms. B. Thiripurasundari, Assistant Professor, Department of Biochemistry

published a paper titled “A Preliminary C13Phytochemical Screening and Anti – urolithiatic property of aqueous extract of Kalanchoe pinnata” in Peer Reviewed Refereed International Journal of Current Research in Chemistry and Pharmaceutical Sciences (IJCRCP), (ISSN: 2348- 5221 Date of Publication: 10/11/2023 Impact Factor: 5.749)

Ms. B. Thiripurasundari, Assistant Professor, Department of Biochemistry

published a paper titled “Study on the hepatoprotective activity of Embellla Ribes on D-Gaactoseamine induced hepatotoxic rats” in Peer Reviewed Refereed International Journal of Pharmacology& Clinical Research (IJPCR ISSN: 2473- 5574 Date of Publication : 14/08/2023 Impact Factor: 1.781)

Ms. B. Thiripurasundari, Assistant Professor, Department of Biochemistry

published a paper titled “A Comparative Study on the Nutritive value of Quail and Duck Egg” in Peer Reviewed Refereed International Journal of Current Science (IJCSPUB),( ISSN: 2250- 1770 Date of Publication : 03/07/2023 Impact Factor: 7.943)

Ms. B. Thiripurasundari, Assistant Professor, Department of Biochemistry

published a paper titled “The Effect of Amendment of Fish waste Fertilizer to soil and its impact on the growth and nutritional status of Trigonella foenum –graecum” in Peer Reviewed Refereed Journal International Journal of Innovative Science and Research Technology (IJISRT),( ISSN: 2456- 2165 Date of Publication : 06/06/2023 Impact Factor: 7.176)

Dr.G.Gomathy, Assistant Professor, Department of Biochemistry

published a paper titled “The Preliminary study on the Phytochemical Analysis and GC-MS Studies of Plectranthus Amboinicus” In UGC Care Peer Reviewed Refereed International Journal Of Scientific Research (ISSN:2277-8179,Volume 12 Issue 7,2023,Impact Factor:5.9)

Dr.G.Gomathy, Assistant Professor, Department of Biochemistry

published a paper titled “Pharmacological Activities of Mukia Maderaspatana(L).Leaves-A Review” in UGC Care Peer Reviewed Refereed International Journal Of Science and Research (ISSN:2319-7064,Volume 12 Issue 6,2023,Impact Factor:7.942)

Dr.G.Gomathy, Assistant Professor, Department of Biochemistry

published a paper titled “Phytochemical Screening and TLC Studies on Ethanolic Extract Of Catharanthus Roseus Leaves” in UGC Care Peer Reviewed Refereed International Journal Of Science and Research (ISSN:2319-7064,Volume 12 Issue 6,2023,Impact Factor:7.942)

Dr.G.Gomathy, Assistant Professor, Department of Biochemistry

published a paper titled “Phytochemical Screening, Antioxidant Activity, TLC and GC-MS Analysis Of Methanolic Extract Of Clitoria Ternatea” in UGC Care Peer Reviewed Refereed Journal of Emerging Technologies and Innovative Research(JETIR) (ISSN:2349-5162,Volume 10/Issue 5/2023,page.no.dI22-d148,Impact Factor:7.95)

Dr. C.Soundhari, Associate Professor, Department of Microbiology

published a paper titled “Phytochemicals screening and antioxidant activity of C. nucifera flower extracts” in International Journal of Current Research in Chemistry and Pharmaceutical Science, ( ISSN 2348-5221, December 2023, Impact Factor 5.765)

Dr. C.Soundhari, Associate Professor, Department of Microbiology

published a paper titled “Production of Biochar from Saline Water Macroalgae, Cladophora glomerata and its Application on Improving Plant Growth” in Peer reviewed journal as per UGC care journal norms International Journal of Current Research and Academic Review,( ISSN 2347 - 3215, October 2023, Impact Factor 5.2)

Dr. C.Soundhari, Associate Professor, Department of Microbiology

published a paper titled “Microencapsulation of Probiotic Bacteria Using Almond Gum as a Natural Polymer and evaluating its Properties” in Peer reviewed journal as per UGC care journal norms International Journal of Current Research and Academic Review,( ISSN 2347 - 3215, October 2023, Impact Factor 5.2)

Ms. N. Gomathi, Assistant Professor, Department of Microbiology

published a paper titled “Preparation of Eco-Friendly Bioplastic from Marine Red Seaweed - Gracilaria deblis, Gracilaria salicornia and Gracilaria edulis” in Peer reviewed Journal International Journal of Science and Research, (ISSN: 2319-7064, Volume 13(4), April 2024)

Ms. N. Gomathi, Assistant Professor, Department of Microbiology

published a paper titled “Isolation, Screening and Characterization of Biosurfactant producing Bacteria from marine soil” in International Journal of Current Research and Academic Review (Indexed in Copernicus), (ISSN: 2347 - 3215, Volume 11 (2), October 2023).

Dr.G.Vidyadharani, Assistant Professor, Department of Microbiology

published a paper titled “Experimental and Theoretical analysis on mild steel corrosion inhibition by two novel compounds (FD and ACP) in acidic media. Portugaliae Electrochimica Acta.” in Portugaliae Electrochimica Acta.( Elsevier database & Scopus Indexed), (ISSN: 1647-1571, Preview accepted date 10.03.2022, Published Volume 2023, Impact Factor-0.63).

Ms. Louis M.R.Lima mirabel, Assistant Professor, Department of Microbiology

published a paper titled “Prevalence and Molecular Detection of Campylobacter species.” In Peer reviewed International Journal of Current Research and Academic Review (ISSN: 2347-3215, Volume 11(11):51-59, 2023).

Dr.S.Thenmozhi, Assistant Professor, Department of Microbiology

published a paper titled “Assessment of Phytoconstituents and in-vitro antimicrobial Screening of Piper betle (L) Extracts. ” In Journal of population therapeutics and clinical pharmacology (ISSN: 1710-6222/vol:30 No:18(2023).

Dr.S.Thenmozhi, Assistant Professor, Department of Microbiology

published a paper titled “Antibiotic Resistance and its Implications on Public Health” In Peer Reviewed International Journal of Management, IT and Engineering (2249- 0558/Vol13,issue 6,June 2023)

Dr.S.Thenmozhi, Assistant Professor, Department of Microbiology

published a paper titled “A summary of Recent developments in the botanical biosynthesis of Nanoparticles for catalytic, water treatment and Agricultural Application” In International Journal for Innovation Engineering and Management Research (2456- 5083/VOL-12/Issue 05/May 2023).

Dr.K.Sowparthani, Associate Professor, Department of Biotechnology

published a paper titled “Phytochemical and antioxidant studies on methanol extract from leaves of Scoparia dulcis L” in UGC Care & Scopus Indexed Indian Journal of Natural Sciences, Vol:14, Issue:81 (ISSN 0976-0997, December 2023)

Dr.K.Sowparthani, Associate Professor, Department of Biotechnology

published a paper titled “Synthesis of Gold nanoparticles using Prosopsis cineraria L bark compound and its anticancer activity” in UGC Care International Journal of All Research Education and Scientific Methods, (ISSN: 2444-6211, June 2023, Vol: 11, Issue: 6)

Dr. D.Sumalatha, Assistant Professor, Department of Biotechnology

published a paper titled “Pongamia pinnata leaf extract mediated green synthesis of Iron oxide nanoparticles and analysing its antimicrobial and antioxidant activity” in UGC Care & Scopus Indexed Indian journal of Natural Sciences (ISSN:0976-0997 December 2023)

Dr. D.Sumalatha, Assistant Professor, Department of Biotechnology

published a paper titled “Antioxidant and antimicrobial activity of silver nanoparticles synthesized from archis hyogaea L” in UGC Care International journal of All Research Education and Scientific Methods (ISSN:2455-6211, June 2023)

Dr. D.Sumalatha, Assistant Professor, Department of Biotechnology

published a paper titled “DNA barcoding for the Identification of species diversity in freshwater crab from Tamilnadu, India using mtcoI gene” in UGC Care Journal of Recent Scientific Research (ISSN:0976-3031, April 2023)

Dr. R. Sumathy, Assistant Professor, Department of Biotechnology

published a paper titled “An assessment of metal absorption competence of indigenous metal tolerant bacterial species - an in-vitro study” in Environmental Research (Elsevier), UGC CARE, Web of Science (SCIE) Scopus Pubmed, (ISSN : 1096-0953 16/03/2024)

Dr. R. Sumathy, Assistant Professor, Department of Biotechnology

published a paper titled “Analysis of the remediation competence of Aspergillus flavus biomass wastewater of the dyeing industry: An in-vitro study” in Enviromental Research (Elsevier), UGC CARE Web of Science (SCIE) Scopus Pubmed, (ISSN : 1096-0953 27/03/2024)

Dr. R. Sumathy, Assistant Professor, Department of Biotechnology

published a paper titled “Extraction, biosynthesis and characterization of silver nanoparticles for its enhanced applications of antibacterial activity using the Silybum marianum Linn.plant” in Biomass Conversion and Biorefinery (Springer), UGC Care Web of Science (SCIE), (ISSN : 2190-6823, 23/09/2023)

Dr. R. Sumathy, Assistant Professor, Department of Biotechnology

published a paper titled “Green synthesis and characterization of silver nanoparticles with different solvent extracts of Sesbania grandiflora (L.) Poiret and assessment of their antibacterial and antioxidant potentials.” in Biomass Conversion and Biorefinery (Springer), UGC Care Web of Science (SCIE), (ISSN : 2190-6823, 17/08/2023)

Dr. R. Sumathy, Assistant Professor, Department of Biotechnology

published a paper titled “Polyphenol compounds from green synthesis of antimicrobial property of silver nanoparticles using Eicchornia crassipes: Characterization and Applications” in Silicon (Springer), Scopus UGC Care Web of Science (SCIE), (ISSN: 1876-9918 15/07/2023)

Ms. V. Shobana, Assistant Professor, Department of Computer Science with Data Science

published a paper titled “A systematic review of data deduplication technique for efficient cloud storage with security” in International Conference on Computational Intelligence and Communication Technologies (ICCICT – 2k24) 4 th Jan 2024 Organized by Assistant Professor of Computer Science in Association with ICT Academy & Analytics Society of India.

Ms. V. Shobana, Assistant Professor, Department of Computer Science with Data Science

published a paper titled “Exploratory Review of Various Data Acquisition Schemes in Wireless Sensor Networks” in UGC Care Approved, Group I Journal of Nonlinear Analysis and Optimization, (ISSN: 1906-9685 January – June 2024)

Ms. V. Shobana, Assistant Professor, Department of Computer Science with Data Science

published a paper titled “Certain Investigations on Various Data Collection Approaches in Wireless Sensor Networks” in International Conference on Blockchain and Artificial Intelligence (ICBCAI) 2023.

Ms. Sivapriya M, Assistant Professor, Department of Computer Science

published a paper titled “Cyber Security in Mobile Applications” in Cyber Security in Engineering Technology and Management-ICCETM 2023 (ISBN : 978-81-965025- 4-6 23-09-2023 (ISO 9001:2015 Certified International Publications, MSME Regd.in Govt of India)

Ms. Sivapriya M, Assistant Professor, Department of Computer Science

Department of Computer Science published a paper titled “Stress Management In Data Mining” in National Conference on Computational Intelligence & Applications NC2IA-2K23 (ISSN: 2321 2241, 25-07- 2023)

Ms. S. Josephine Arul Jothi, Assistant Professor, Department of Computer Science

published a paper titled “Phishing Attacks: Raising Awareness and Protection Techniques” in Cyber Security in Engineering Technology and Management- ICCETM 2023 (ISBN: 978-81-965025-4-6 September 2023 (ISO 9001:2015 Certified International Publications, MSME Regd.in Govt of India).

Ms. M.Girija, Assistant Professor, Department of Computer Science published

a paper titled “A survey on prediction of road traffic accident using deep learning mechanism” in UGC Car, Indian Journal of Technical Education(ISSN: 0971-3034 5th August 2023).

Ms. K Sudha, Assistant Professor, Department of Computer Science

authored a book titled “Environmental Studies”, VR1 Publications in June 2020.

Ms. A. Padmini, Assistant Professor, Department of Computer Applications

authored a book titled “Structure Query Language”, Multi Spectrum Publications in June 2023.

Ms. D.Suganya, Assistant Professors, Department of Computer Applications

jointly authored a book titled “Python Programming Basics”, AN Publications (ISBN 978-81-969662-3-2) in March 2024.

Ms. K. Arunadevi, Assistant Professors, Department of Computer Applications

jointly authored a book titled “Python Programming Basics”, AN Publications (ISBN 978-81-969662-3-2) in March 2024.

Dr. S. Anitha, Assistant Professor, Department of Commerce (General)

jointly published a paper titled “The Role of Social Media Strategy To Drive Customer Engagement” in UGC CARE Journal of Humanities And Social Science Studies (ISSN 2319-829x with IF 7.28, Jan-June 2024).

Dr. S. Anitha, Assistant Professor, Department of Commerce (General)

published a paper titled “A Study On Supply Chain In Logistics Management” in Peer Reviewed UGC Care International Journal Of Cultural Studies And Social Sciences (ISSN : 2347 - 4777, Jan-June 2024).

Ms. M. Mahalakshmi, Assistant Professor, Department of Commerce (General)

Ms. R. Vijayalakshmi Assistant Professor, Department of Commerce(General)

jointly published a paper titled “Analysis of Consumer Perspective and Purchase Behaviour towards Online Grocery Shopping” in Peer Reviewed UGC Care Journal of fundamental & Comparative Research (ISSN:2277-7067 July 2022).

Ms. S. Keerthana, Assistant Professor, Department of Commerce(General)

Dr. M.R.Anuradha, Associate Professor, Department of Corporate Secretaryship

co-authored a book titled “Corporate Management”, Excellent Publications in July 2023.

Dr. M.R.Anuradha, Associate Professor, Department of Corporate Secretaryship

co-authored a book titled “Indirect Taxation”, Excellent Publications in January 2024.

Ms. N.Malini, Assistant Professor Department of Corporate Secretaryship

published a paper titled “Role Of Human Capital Management In Job Performance - A study With Reference To Commercial Banks” in UGC CARE Journal Of The Oriental Institute (ISSN: 0030-5324 FEBRUARY 21 2022).

Ms. N.Malini, Assistant Professor Department of Corporate Secretaryship

published a paper titled “Effectiveness Of Human Capital management In Commercial Banks - A Study With Reference To Chennai” in UGC CARE Journal Of The Asiatic Society Of Mumbai (ISSN: 0972-0766 JANUARY 1 2022).

Ms. A.Priyanka, Assistant Professor, Department of Corporate Secretaryship

published a paper titled “a study on open minded innovation in the automobile industry with multiple case study” in UGC CARE Internal Journal Of Early Childhood Special Education (ISSN : 1308-5581 JANUARY 1 2022).

Dr.J K Kalpana Devi, Assistant Professor, Department of Bank Management

published a paper titled “Role of Artificial Intelligence in Global Finance: An Overview” in Peer Reviewed Journal (with Impact Factor 9.24), International Journal for Multidiciplinary Research(IJFMR), (E-ISSN : 2582-2160 Volume 6, Issue 1, January - February 2024).

Dr.J K Kalpana Devi, Assistant Professor, Department of Bank Management

published a paper titled “Innovative Technology in Indian Banking Sector-A Prospective Analysis” in a Peer Reviewed Journal (with Impact Factor 6.5848), International Journal of Research in Business Management (IJRBM), (ISSN : 2347- 4572 Volume 10, Issue 9, September 2022).

Dr. K.Devika and Assistant Professor, Department of Accounting & Finance

jointly published a paper titled “A Conceptual study on the impact of micro finance on women empowerment” in a INU-International of Human Rights, (ISSN : 2394- 0298 February 2024).

Dr. K.Devika and Assistant Professor, Department of Accounting & Finance

jointly published a paper titled “Employee Engagement with Artificial Intelligence” in a UGC CARE 1 Journal of Management and Entrepreneurship, (ISSN : 2229-5348 January 2024).

Dr. Nijina Jose, Assistant Professor, Department of Accounting & Finance

Finance jointly published a paper titled “A Conceptual study on the impact of micro finance on women empowerment” in a UGC CARE

Dr. Nijina Jose, Assistant Professor, Department of Accounting & Finance

jointly published a paper titled “The impact of Job Satisfaction on Employee Job Performance” in a UGC CARE 1 Journal of Management and Entrepreneurship, (ISSN: 2229-5348 January 2024)

Ms.V.M.Sajitha, Assistant Professor, Department of Accounting & Finance

jointly published a paper titled “A Conceptual study on the impact of mirco finance on women empowerment” in a UGC CARE 1 Journal INU-International of Human Rights, (ISSN : 2394-0298 Febuary 2024).

Ms.V.M.Sajitha, Assistant Professor, Department of Accounting & Finance

jointly published a paper titled “The impact of Job Satisfaction on Employee Job Performance” in a UGC CARE 1 Journal of Management and Entrepreneurship, (ISSN : 2229-5348 January 2024)

Ms P.Rekha, Assistant Professor, Department of Accounting & Finance

published a paper titled “A Conceptual study on the impact of mirco finance on women empowerment” in a INU-International of Human Rights, (ISSN : 2394-0298 Febuary 2024)

Ms P.Rekha, Assistant Professor, Department of Accounting & Finance

published a paper titled “Employee Engagment with Articficial Intelligence” in a UGC CARE 1 Journal of Management and Entrepreneurship, (ISSN : 2229-5348 January 2024)

Ms. Vanitha K, Assistant Professor, Department of Marketing Management

published a paper titled “Employees Job Satisfaction and ways to improve in the Current Scenario” in UGC CARE, Emperor Journal of Classical Studies, (ISSN: 2583-1267 on 01.01.2024).

Ms. K J Jithya, Assistant Professor, Department of Marketing Management

published a paper titled “Bitting into The Digital Age: Unravelling Chennai's Food Delivery Appcraze” in UGC CARE, Journal of the Oriental Institute, (ISSN: 0030- 5324 on June -2023).

Ms. Prita Davidson, Assistant Professor, Department of Information System Management

published a paper titled “Potency Of Artificial Intelligence In Human Resource Management” in UGC CARE, Emperor Journal Of Classical Studies, (ISSN : 2583-1267 VOL 4, Issue 1, January 2024).

Dr. V. Nithyapriyadharshini, Assistant Professor, Department of Business Administration

published a paper titled “Sustainable well-being of working women in unorganized sector in Chennai” in the Scopus Indexed Journal of Data Acquisition and Processing (ISSN: 1004-9037, Vol 38(2), 2023, pp 3265-3275).

Dr. V. Nithyapriyadharshini, Assistant Professor, Department of Business Administration

published a paper titled “The Effect of Financial behaviour among customers of Private Banks in Chennai, the vital role of Financial Knowledge and Attitude” in the Scopus Indexed Journal of Data Acquisition and Processing (ISSN: 1004-9037, Vol 38(2), 2023, pp 3468-3480).

Dr. V. Nithyapriyadharshini, Assistant Professor, Department of Business Administration

published a paper titled “A study on Employee Awareness level towards Employee Green Behaviour among IT Professionals in Chennai” in the Scopus Indexed Journal Korea Review of International Studies (ISSN: 1226-4741, Vol 16, Issue 49, 2023, pp 58-64).

Ms. M.Shobana, Assistant Professor, Department of Business Administration

published a paper titled “A Study on moonlighting and its impact on contemporary work environment in IT Industry with special reference to software companies in Chennai, Tamil Nadu” in the Web of Science Journal YUGATO, (ISSN:0387- 5695,Eissn :0387-5695 Vol.76 No.1(2024).

Ms. M.Shobana, Assistant Professor, Department of Business Administration

published a paper titled “A Study on Organizational Climate and its Impact on Psychological well Being of Employees" in the UGC CARE Group 1, SHODHAK A Journal of Historic Research, (ISSN:03039832,Volume: 53, Issue: 02, No: 09, May - August 2023,pp353-358).

Ms. M.Shobana, Assistant Professor, Department of Business Administration

published a paper titled “Moonlighting a Thriving way of life" in the UGC CARE Group 1, SHODHAK A Journal of Historic Research, (ISSN:03039832,Volume: 53, Issue: 02, No: 09,May - August 2023, pp 359-364.)

Ms. S.Swarnalatha, Assistant Professor, Department of Business Administration

published a paper titled “Studying the effects of electronic business in current scenario” in a Multidisciplinary Journal GNJMDR 2024.

Ms. S.Swarnalatha, Assistant Professor, Department of Business Administration

jointly published a paper titled “Studying about Work-Life Balance Strategies, Obstacles, and Better Exit Strategies from the 9 To 5 Job World” in a UGC CARE Journal Humanities and Social Science Studies, (ISSN: 2319-829X Vol. 13, Issue: 01, No. 13, January-June 2024).

Ms. Chelamcherla Lavanya, Assistant Professor, Department of Business

Administration jointly published a paper titled “Studying about Work-Life Balance Strategies, Obstacles, and Better Exit Strategies from the 9 To 5 Job World” in a UGC CARE Journal Humanities and Social Science Studies, (ISSN: 2319-829X Vol. 13, Issue: 01, No. 13, January-June 2024).